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Accomplish The Impossible Wild Side

PRINT & INTEGRATED AD CAMPAIGNS

Client: Patagonia Gear

Insight: People depend on their gear to hold up and accompany them on any outdoor adventure.


Big Idea: Built to Outlast the Impossible.

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Patagonia’s gear is designed to endure and inspire. The campaign shows real stories of historical outdoor moments achieved by Patagonia ambassadors pushing beyond human limits to explore the world, in Patagonia gear.

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Digital Ad: Patagonia APP 

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Users can scan their Patagonia jacket or any product in or out of store

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Scanning the jacket reveals its details (price, name, fabric, etc.) and a story of a real-life accomplishment by an adventurer, athlete, or explorer in that style jacket.

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