Table of Change
EMERGING TECHNOLOGIES CAMPAIGN
Client/Non-Profit: Feeding America
Insight: People often feel disconnected from the outcomes of their charitable donations. If they saw the to real impact of their contributions, they would be more inclined to help.
Big Idea: Making the impact of donations tangible and personal.
In outdoor public areas, a 3D-printed art installation table. Nearby, is a billboard that displays the Feeding America logo alongside a QR code inviting interaction.
Visitors scan a code at the installation to access an AR overlay that shows you an animation, of food pilled high on the table representing food to feed 3 families, provided by Feeding America donations.
Users can point their phones at specific food items in the AR experience.
By pointing their phones at specific food items in the AR experience, users can access heartfelt stories of families whose lives have been changed by these donations.
Additionally, users can explore a live Impact Tracker, which updates in real-time to show the number of families fed through donations since the installation’s launch.
When donating, users can see how their contribution translates into food, with more items dynamically appearing on the virtual table, making their impact immediately visible.
At the end of the experience, users are prompted to donate.